Great businesses deserve to be found.

Before Midtown, neither of us worked in marketing.

Manuel worked in mail service, and I worked in a medical office and moved up into management there. We later did IT installs and troubleshooting together — restaurants, small and big convenience stores, one stop after another.

Midtown started in 2022. We wanted to build something of our own, and the idea of "virtual real estate" — building and owning something valuable online — is what pulled us toward marketing specifically.

I gravitate toward research: digging into how search actually works, what competitors are doing, where a business's visibility is genuinely falling short. Manuel is more action-oriented — he'd rather get something moving than analyze it from every angle, which balances out how I work.

In 2024, we started building the marketing presence for a local service-based business, and Manuel has been hands-on with it day to day ever since. That gave us direct, hands-on experience with what it actually takes to build and market a service business — not just advise on one.

That mix — research on one side, action on the other — is still how Midtown operates.