Marketing for contractors, built around how customers actually hire.

No — Midtown works with contractors broadly. Masonry is where we've gone deepest, with genuine hands-on experience, and we've also worked with roofing contractors. The same disciplined approach — local SEO, a fast and trustworthy website, reviews, and paid advertising when needed — applies across the trade.

Because the buying decision happens fast and locally — a homeowner searching for a roofer, a mason, or an HVAC company is comparing a short list of nearby options and picking one quickly, often based on Google Maps results, reviews, and how established the business looks online.

Local SEO for Google Maps and "near me" visibility, a fast website that looks legitimate the moment someone lands on it, genuine reviews, and paid advertising for the moments organic visibility alone isn't fast enough.

It depends on the trade — masonry is where we've gone deepest, with genuine hands-on experience, and we've also worked with roofing contractors. For a trade outside that, we'll tell you directly rather than overstate it, since the same disciplined approach still applies but the specific experience may not.

Both. We look at whether leads actually turn into jobs, where that data is available — a high lead count that doesn't convert isn't treated as success.