Content Strategy
Every page starts with real query data and a clear purpose — never a topic picked because it "felt right," and never a new page that competes with one you already have.
Publishing more content, on the assumption that more is automatically better — often creating two pages that quietly compete with each other for the same search, which usually hurts both.
Before writing anything new, we check whether an existing page already earns visibility for that topic. If it does, we improve that page. A new page only gets built when there's a genuine, unaddressed gap.
What's included
Before any new page is planned, we confirm no existing page already targets the same topic — a new page is never the default answer.
Real query data behind the topic, headings that mirror how people actually search, the entities the page needs to cover, and a planned meta title and description — before a word of the draft is written.
Every new or updated page gets a specific plan for links in and out — named pages, not a vague note to "add some links later."
Any claim that can't be verified from a real source is flagged, not filled in with something plausible-sounding. We'd rather mark something as needing a source than publish a guess.
Depth, not word count
A fixed word-count minimum is a dated way to measure quality. What actually matters is whether a page covers the topic and the specific things a searcher needs to know — sometimes that's a page shorter than a generic template would insist on, and sometimes longer.
FAQ
No. Before any new page is planned, we confirm no existing page already targets the same topic. If one does, we improve that page instead — a new page only gets built when there's a genuine, unaddressed gap.
No fixed word-count minimum. We judge content by whether it covers the topic and the specific things a searcher needs to know — sometimes that's shorter than a generic template would insist on, and sometimes longer.
It gets flagged, not filled in with something plausible-sounding. We'd rather mark something as needing a source than publish a guess.
There's no fixed schedule we publish to just to stay active. A new page gets built when there's a genuine, unaddressed gap — real query data behind it and no existing page already earning visibility for that topic — not on a calendar.
Start with a free Growth Audit — no obligation, no pressure.