Technical SEO
The structural work that decides whether search engines can crawl, index, and understand your site at all — before rankings or content quality even enter the picture.
A slow sitemap, a misconfigured robots.txt, an old redirect chain — none of it is visible to a customer looking at your site. It's invisible until it quietly caps how much of your site Google will ever show anyone.
If a page can't be crawled, indexed, or found within a few clicks of your homepage, it effectively doesn't exist to search engines — no matter how good the content on it is. This is the foundation everything else in SEO sits on.
What's included
We check that your important pages actually return the right status code, are correctly indexed (not just tagged that way), and are reachable within a few clicks of your homepage.
Your XML sitemap should list exactly your real, indexable pages — no more, no less — and your robots.txt should never block a page you actually want found.
Old redirects get validated, temporary redirects get reviewed, and canonical tags get checked so search engines aren't left guessing which version of a page is the real one.
Pages that earn traffic but have no internal links pointing to them, and pages with disproportionate internal weight relative to their importance, both get flagged and addressed.
Whether to allow or block AI crawlers like GPTBot and ClaudeBot is a real, deliberate decision — not a default left unmade. We document that decision explicitly, along with whether an llms.txt file makes sense for your site.
Our approach
Why Midtown
Technical SEO is invisible when it's done right, which is exactly why it's easy for an agency to skip. We treat it as foundational work, not an afterthought — the same technical discipline we apply for clients is the standard we hold Midtown's own site to.
Learn more about Midtown →FAQ
Crawlability and indexation, sitemap and robots.txt hygiene, redirects and canonical tags, internal linking review, and a deliberate AI-crawler and llms.txt policy — the structural work that decides whether search engines can crawl, index, and understand your site at all.
It's a real, deliberate decision we make per site, not a default left unmade. We document that decision explicitly, along with whether an llms.txt file makes sense for your specific site.
The clearest way is a Growth Audit — its Technical & Architecture module specifically checks crawlability, indexation, redirects, and sitemap health, so you get a real, prioritized read instead of guessing.
Good content can't rank on a site Google can't read. If a page can't be crawled, isn't actually indexed, or sits more than a few clicks from your homepage, it effectively doesn't exist to search engines — no matter how good the writing is. That's the layer technical SEO fixes, before content quality even enters the picture.
Start with a free Growth Audit — no obligation, no pressure.